CPA Marketing: The Ultimate Guide (Updated)
When it comes to monetization, I’ve tried it all.
I started with Adsense… but was let down by the low CPCs.
Then I promoted affiliate products… but I couldn’t get the traffic to convert.
Then I tried CPA marketing… and quickly realized that it was THE best way to monetize.
(In fact, CPA helped one of my sites go from 0 to $10k/month in record time)
And in this post I’m going to show you everything you need to know about CPA marketing.
What Is CPA Marketing?
Why CPA?
Step #1: Find an Offer
Step #2: Join a Network
Step #3: Design Your Site Around CPA
Step #4: Drive Traffic To Your Site
Bonus: CPA Pro Tips
What Is CPA Marketing?
Cost Per Action (CPA) Marketing is a subsidiary model where a commission is paid when a client makes a particular move. These activities incorporate finishing up a structure, getting a statement, pursuing a preliminary, or making a buy.
Why CPA?
There are two principle reasons that I incline toward CPA over pennant advertisements, Adsense, and most other associate promoting procedures.
1. Higher on the Value Chain
To get the most cash-flow from your site, you need to get high up on the worth chain.
Here is what the worth chain resembles for advanced items (utilizing a $100 course for instance):
As may be obvious, Adsense, flag promotions, and CPC/CPM put you at the lower part of the worth chain.
Then again, selling your own item, being a member, and CPA put you higher up on the chain.
Remember that actual items have 2-10x more hands in the pot (wholesalers, distribution centers, providers and so forth) That is the reason Amazon Associates possibly make 100 bucks when somebody purchases a $2500 PC.
All things considered:
Step #1: Find an Offer
Your initial step is to find a proposal to advance.
The inquiry is:
How would you track down the ideal proposal for your site?
That is simple: use oDigger and OfferVault.com.
They’re like the Google of CPA: they aggregate thousands of offers from reputable CPA networks.
And you can search based on keyword, price, category or network.
For example…
Let’s say that you run a site in the health space.
Head over to Offer Vault and type “weight loss” into the search field:
Here are the normal terms you'll run over during your pursuit:
___ As it were: You can utilize a specific traffic source, similar to email or natural inquiry.
Show: This incorporates text connections and flag promotions.
Lead: The most well-known "activity" in the CPA advertising world. Normally somebody presenting their name, email, telephone, address and so forth
Email/Zip Submit: The most basic CPA offer. Great for untargeted traffic. Client gives their email and postal district as it were.
Incent: Short for "boosted". Incent implies that you would be able "pay off" clients with a free item or download.
Pay Per Call: You're visited when somebody makes subsequent to tapping on your subsidiary connection.
Download/Install: You get compensated when somebody downloads or introduces a piece of programming.
Distributer: The individual that advances the proposition (you).
Preliminary: When client pursues a free preliminary of an item or administration.
"Pixel Fires": This happens when somebody taps on your connection (they become a lead).
US/FR/CA: Offer just legitimate in that particular country.
AM: Stands for "Associate Manager". Your AM is your main point of reference in the organization
Deal or Rev Share: You get a cut of each deal (once or repeating).
At the point when you see a proposition that looks great, click on the posting:
So:
What should you look for in a landing page?
First, you want a landing page that looks clean and professional.
If it looks shady to you, it’ll look shady to your traffic too… and it won’t convert.
Also, the more fields a page has, the lower your conversion rate is going to be.
That said:
More fields also mean higher commissions.
So don’t be automatically turned off by a page like this that requires 6 steps:
Assuming the traffic is sufficiently persuaded (for instance, they your traffic comes from individuals looking in Google for "best web-based degrees"), I've observed that they'll finish up pretty much anything.
"Imagine a scenario where I Can't Find an Offer."
Contingent upon your specialty, you will most likely be unable to observe a deal that accommodates your site's theme.
Assuming that is the situation, you need to search for CPA offers that enticement for your traffic's segment.
Allow me to delineate what I mean with a genuine model…
I used to run a site in the "dating" specialty that was getting 2,000 guests each day.
I put "dating" in quotes since it was contained for the most part of ninth graders thinking about how to converse with Sally that sits toward the back.
(Not the sort of stuff that is not difficult to adapt)
In spite of the way that I tried around 20 unique topics and promotion situations, I wasn't bringing in ANY cash with Adsense.
Also when I checked out the promotions Adsense was putting on my site, I understood that they weren't dating related by any means.
All things considered, they were designated in light of socioeconomics.
That is the point at which I chose to change out Adsense for an email/zip submit offer for a free Xbox 360.
Also very much like, that I began to get fundamentally more cash-flow than I was making from Adsense.
Step #2: Join a Network
If the offer looks good, it’s time to join the network that runs the offer. You can apply by clicking on the “Join Network” link on the offer page:
When you do, you’ll see an application like this:
I should bring up something:
You'll be approached to give a telephone number… which they will call.
This is a hindrance for a many individuals. As offshoot advertisers we're acquainted with bringing in cash online without conversing with anybody.
Be that as it may, the truth of CPA is this:
To join a CPA organization, you'll have to converse with somebody on the telephone. You might need to try and finish up some real desk work. It's no biggie.
The most effective method to Get Accepted By Any Network
Recollect that CPA networks aren't attempting to make things troublesome. They simply need to ensure that you're a genuine business that will send them genuine leads (which you are).
So it's simply an issue of being straightforward.
Here are a few hints that will assist you with getting acknowledged:
Call Them Before They Call You: Shady offshoots attempt to fly under the radar screen. So call the organization just after you apply. This shows you're the genuine article. I was acknowledged into one organization in a real sense 10 minutes subsequent to applying. How? I got the telephone and called.
Really look at
Your Whois: Some organizations verify whether your site's whois address matches your street number.
Be Honest: Most applications have a segment to dive more deeply into your web based promoting experience:
Remember: you don’t need to be an internet marketing rockstar to get accepted.
In fact, I joined my first affiliate network when I was making about $20/day from Adsense. They just want you to put honest answers into these fields.
So if you’re new to affiliate marketing, it’s OK to tell them that.
Step #3: Design Your Site Around CPA
Once you’ve joined a network and have a CPA offer ready to go, it’s time to integrate it into your site.
One of the things I love about CPA is that you can make your site look Fortune 500… even if you promote $1.25 email/zip submits.
In other words:
Don’t waste the opportunity to make your site look legit by slapping up a nasty banner.
In all honesty, however you don't require in-your-face publicizing to bring in cash from your site.
Indeed, I've observed that the more you coordinate your promoting, the higher your transformations.
For instance, I own a site that is 100 percent adapted with CPA. A large portion of the partner joins are either context oriented connections or coordinated into the site's plan.
It has next to no pennant publicizing.
Regardless of the absence of clear promoting, the site has a 26.4% CTR.
(Assuming I had that sort of CTR with Adsense, Google would most likely boycott my record!)
The following are two instances of huge brand destinations that have done such an astounding position with coordination that you can barely tell they're advancing CPA offers:
Enormous Brand CPA #1: MoneySupermarket.com
This is a big brand financial site in the UK.
(How big? They’re publicly traded on the London Stock Exchange)
And their business model is almost 100% CPA.
But you couldn’t tell my looking at it. The site’s CPA offers are seamlessly integrated into the site.
Big Brand CPA #2: NerdWallet.com
NerdWallet.com is a rapidly growing personal finance site. Like MoneySupermarket.com, they integrate their CPA offers into useful tools.
This consistent advertisement incorporation blows away the CTR and change rate that they'd get from flag promotions.
Just all things considered: you can do well with conventional flag promotions and relevant connections.
Yet, I HIGHLY suggest utilizing a hand craft that makes your site look genuine.
Step #4: Drive Traffic To Your Site
Since you've found a proposition and joined an organization, it's an ideal opportunity to direct people to your site.
There are 1,000,000 methods for getting traffic. Yet, here are the 3 most normal traffic methodologies that CPA advertisers use:
1. Web optimization
As you would expect, SEO is my go-to traffic procedure.
It requires some investment to kick-in, however when you rank for your objective catchphrases, you get traffic without expecting to do ANYTHING else.
To get familiar with the intricate details of SEO, I suggest looking at these assets:
Watchword Research for SEO: The Definitive Guide
Instructions to Get High Quality Backlinks (7 New Strategies)
On-Page SEO: Anatomy of a Perfectly Optimized Page
2. PPC Ads
PPC advertisements (like Google Adwords and Facebook promotions) are one more well known method for getting traffic to your CPA offers.
The large in addition to of PPC promoting is that you can begin immediately.
(You can in a real sense begin getting traffic inside an hour or somewhere in the vicinity)
The drawback is that you want to pipe cash into your advertisements… Once you quit spending, your income goes to nothing.
3. Web-based Media
Facebook. Instragram. YouTube.
These are altogether stages that you can involve to get your proposals before the perfect individuals.
Like with SEO, it can invest in some opportunity to develop an after via web-based media. In any case, a well known Instagram profile or Facebook page is a resource that can pay off for a really long time.
Reward: CPA Pro Tips
The following are a couple of stunts that I've gotten from my experience running proposals as a CPA member.
Be Tight With Your Affiliate Manager
Your "AM" is your inside source at the organization. Once in a while they'll call you or email you to get you to run a portion of their new offers. I'm dependably overall quite proficient when they connect:
Instructions to Get Commission Bumps
One of the advantages of having a decent connection with your AM is that you can get commission knocks.
Indeed, I have a 100 percent achievement rate up until this point. Furthermore this is on the grounds that I complete two things: a) keep a decent connection with my AM and b) play one organization against another.
Sometimes verify whether the proposition you're advancing is at a contending organization.
At the point when I see that one more organization is running one of my proposals at a higher rate, I ask my AM they can match it:
You may have noticed that this is a $.30 bump from what the network was publicly offering.
That may not seem like a lot, but let’s quickly do the math:
Let’s say you’re getting 50 conversions per day.
50 conversions x $.30=$15 extra per day
$15/day x 30 days=$450 extra per month
$450/month x 12 months=$5400 extra per year
Not bad
Avoid Shady Networks
The dark side of CPA is that there are a lot of shady operations that rip people off. That’s why you need to be VERY careful about joining shady networks.
So before you signup for a network, check the reviews at Odigger.
First, click on the “Network Reviews” tab from the homepage.
My Recommended Networks
I’ve joined a bunch of CPA networks over the last few years. But I’m most active on two: MaxBounty and Panthera Network. They both have a ton of offers, competitive payouts, and great AMs.
They’re both awesome. But if I had to choose one… I’d probably go with MaxBounty.
The main difference between the two is that MaxBounty offers weekly payments.
Now:
There are lots of other reputable networks out there (for example, I’ve heard good things things about Peerfly and Neverblue). But I can’t recommend them because I haven’t personally worked with them.
Now It’s Your Turn
There you have it: a complete CPA marketing blueprint.
Now I’d like to hear from you:
What’s your experience been with CPA?
Or maybe you’re just getting started.
Either way, let me know by leaving a comment below right now.
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